Fred Meyer tv-commercial

I made this tv-commercial for American retailer Fred Meyer. It’s a grocery chain with stores in Oregon, Washington, Idaho and Alaska.

Ad agency CB&S (Portland, OR - USA) asked me to make a tv-commercial, using cardboard animation, introducing the Fred Meyer rewards card. CB&S wrote the script and voiceover and gave me complete freedom to visualise the message.

I made one commercial with three different tags at the end.